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Online Marketing

Search engine performance, Pay per Click strategies and Online Marketing as a whole is a huge subject, so here's our version condensed into a manageable chunk! The trick is to target only keywords that have relevance to your product or service, and do this on a grand scale.

We need to ensure that every possible keyword that could be considered relevant to your product or service is somewhere on your website, in such a way that it is rankings well organically, and if not, we ensure that it is covered by your paid search campaign.

In total, this could possibly run in to thousands, if not tens of thousands of keywords.

Good, honest, content is key

Google are aware of people simply adding pages full of keywords. Also their use of very advanced linguistics means that "gobbledegook" and "keyword stuffing", as it is known as, is not an option. It has to be good, informative content which is useful, pleasant to read, and of course, has a few relevant keywords in there for good measure. It has to be well written, and each new piece of text will need a page of its own.

Not only will Google appreciate a well- structured page of great content, but so will humans. They may share a link with their friends, post the page on their Facebook account, or "Tweet" the world to let them know about this amazing article/information page they have just read. Links back to your website grow naturally like this, and in good measure links will undoubtedly let Google know they are on to a good thing with your site.

Getting the house work in order

During this addition of content to the website, MJR Web will also make sure all the geeky bits on the website are all up to scratch. Google uses "robots" (or "crawlers") to read your website, so by following the advice given by Google on how to make this process as easy as possible, we will also work on things like Meta page titles, XML sitemaps, the site architecture and the overall usability of the website.

After all, we want more traffic, but we also want to convert as much of that traffic as possible in to sales. So by using good analytics and studying of user behaviour on the site, we can fine tune the website's usability/productivity, which should result in a conversion-machine!

To see how our bespoke marketing campaigns can help your business, contact us today and one of our team will get back to you to discuss your requirements in full.