Company Blog

The NSPCC has become the latest organisation to start utilising the potential of pay-per-click, with the launch of a new campaign on Facebook. The charity partnered with DM agency Whitewater to construct the drive with the purpose of finding potential new candidates for its new legacy programme.

Being the Northern, mostly un-educated chap as I am, I tend to find some of the cry babies involved slightly pompus and irratating, I doubt they are the kind of people I would like to banter with over a pint of Hydes, and they probably wouldn't want me to gatecrash one of thier tea parties, or Pimms meetings (or whatever these people do) either.

An increasingly large proportion of internet browsing is now being done using mobile hand-held devices such as the iPhone or the Nexus One. The latest technology means that it is now easier than ever to view websites in almost the same way on mobile phones and iPods as it is using a laptop or desktop computer.

If one of your business goals for this year is to update your website, but you’re not quite sure what to change first, the layout, the content, or the search engine optimisation, then why not go for all three at once by adding a blog! And this idea applies just as much to your business website as it does to high street shops.  Think of the homepage as the shop window, enticing potential customers to browse deeper into the rest of the site.